Dr. Seuss The Lorax (also known as The Lorax) is an upcoming 2012 American computer-animated 3-D film based on Dr. Seuss childrens book of the same name. It is being produced by Illumination Entertainment and will be released by Universal Pictures on March 2, 2012, what would have been the 108th birthday of Seuss, who died at the age of 87 in 1991. The film will be the fourth feature film based on a book by Dr. Seuss, the second Dr. Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first to be released in 3-D. The Lorax will be Illumination Entertainments first film presented in IMAX 3D (known as “IMAX Tree-D” in publicity for the film). It will also be the third Dr. Seuss feature film released by Universal, after How the Grinch Stole Christmas and The Cat in the Hat.
Illuminations The Lorax expands Theodor “Dr. Seuss” Geisels simple source material into a full-length feature. The plot now concerns a 12-year-old boy named Ted (voice of Zac Efron) who hopes to win the affection of the girl-next-door, Audrey (Taylor Swift) by fulfilling her dream: to see an actual, non-plastic tree.
The film follows Ted (Zac Efron), an idealistic young boy who lives in “Thneed-Ville”, a city that, aside from the citizens, is completely artificial. He sets out to find the one thing that will win him the affection of Audrey (Taylor Swift), the girl of his dreams, who wishes to see a real tree. While attempting to find a tree, he discovers that their city has been closed off from the outside world, and meets the reclusive Once-ler (Ed Helms), who recounts the story of how he met the Lorax (Danny DeVito), a grumpy yet charming creature who serves as guardian of the land. When the young businessman introduces a revolutionary invention from the native Truffula Trees tufts, it tragically spirals into a mass overproduction leading to the depletion of the forest, and the creation and isolation of Teds town. With the Once-lers blessing, and the last Truffula Seed, Ted sets out to remind his town of the importance of nature. Unfortunately, he finds himself hounded by the wealthy mayor of Thneed-Ville, OHare (Rob Riggle), who has no intention of leaving any traces of the Loraxs world.
Moviegoers who have little patience for overly-preachy films should probably be okay with The Lorax, since it still appears to be foremost concerned with being a silly piece of family-friendly entertainment, full of cartoonish characters and whimsical humor. On the other hand, some fans of Dr. Seuss book might be concerned for that very reason, seeing how Illuminations film adaptation is a far cry from the visually-darker and more somber style of its inspiration.
In order to appease people on both sides of the fence, The Lorax has to strike a balance between being an enjoyable CGI-toon adventure and effectively touching on the themes of the original Dr. Seuss work. All things considered, it looks as though co-directors Kyle Balda and Chris Renaud, along with co-writers Ken Daurio and Cinco Paul (the latter pair also penned the well-liked Horton Hears a Who! adaptation) may have managed to do just that.